Cookie policy and settings

Last reviewed 29 July 2026

Datraction uses optional Google Analytics only when you allow it. The Google tag is not loaded before that choice, and rejecting analytics does not limit the site.

1. Appearance preference

Name: datraction-theme
Technology: Local storage
Purpose: Remembers the light or dark appearance you choose
Duration: Until you clear it

This preference stays in your browser and is not sent to Datraction. It is stored only after you use the theme control. If you do not choose a theme, the site follows your device setting.

2. Consent preference

Name: datraction-analytics-consent
Technology: Local storage
Purpose: Remembers whether you allowed or rejected optional analytics
Duration: Until you change the choice or clear browser storage

This preference is necessary to remember your decision. It is not used to measure visits or build a profile.

3. Google Analytics

If you select “Allow analytics”, the site loads Google Analytics 4. It helps us understand which pages are visited, how visitors move between them, and broad technical information such as browser type, device category and approximate location. We have disabled Google signals and advertising-personalisation signals in the site configuration.

Names: _ga and _ga_*
Provider: Google Analytics
Purpose: Distinguishes visits and produces aggregate site-usage reports
Duration: Up to 2 years, unless you reject analytics or clear the cookies sooner

Rejecting analytics prevents the Google tag from loading. If you reject after previously allowing it, Datraction updates the consent state and removes accessible Google Analytics cookies from this domain. You can also clear cookies in your browser.

4. Use your device appearance setting

The control below removes the saved Datraction theme from this browser. The page then follows your operating system's light or dark setting.

5. Other third-party services

We do not load advertising pixels, social-media embeds or third-party maps on the page. Links to Google Maps and Trustpilot open those services only when you choose them, and their own privacy and cookie terms then apply.

6. More about personal data

How we handle enquiries, job records, CCTV and data held on a recovery device is explained in the privacy policy.