Cookie policy and settings

Datraction uses optional Google Analytics only when you allow it. The Google tag is not loaded before that choice, and rejecting analytics does not limit the site.

1. Appearance preference

Name

datraction-theme

Technology

Local storage

Purpose

Remembers the light or dark appearance you choose

Duration

Until you clear it

This preference stays in your browser and is not sent to Datraction. It is stored only after you use the theme control. If you do not choose a theme, the site follows your device setting.

2. Consent preference

Name

datraction-analytics-consent

Technology

Local storage

Purpose

Remembers whether you allowed or rejected optional analytics

Duration

Until you change the choice or clear browser storage

This preference is necessary to remember your decision. It is not used to measure visits or build a profile.

3. Google Analytics

If you select “Allow analytics”, the site loads Google Analytics 4. It helps us understand which pages are visited, how visitors move between them, and broad technical information such as browser type, device category and approximate location. We have disabled Google signals and advertising-personalisation signals in the site configuration.

Names

_ga and _ga_*

Provider

Google Analytics

Purpose

Distinguishes visits and produces aggregate site-usage reports

Duration

Up to 2 years, unless you reject analytics or clear the cookies sooner

Rejecting analytics prevents the Google tag from loading. If you reject after previously allowing it, Datraction updates the consent state and removes accessible Google Analytics cookies from this domain. You can also clear cookies in your browser.

4. Use your device appearance setting

The control below removes the saved Datraction theme from this browser. The page then follows your operating system's light or dark setting.

5. Other third-party services

We do not load advertising pixels or social-media embeds. The contact page shows a Google map of the laboratory, which loads with the page: Google receives the request and may set its own cookies, under its own privacy and cookie terms. Every other page is free of third-party embeds, and links to Google Maps and Trustpilot open those services only when you choose them.

6. More about personal data

How we handle enquiries, job records, CCTV and data held on a recovery device is explained in the privacy policy.